Challenge Daytona and The NASCAR Foundation Announce Exclusive 2020 VIP Experiences

On the heels of incredible success in raising money for The NASCAR Foundation in 2019, CHALLENGEDAYTONA and The NASCAR Foundation announce they are partnering to again provide VIP Experiences for athletes and guests attending the 2020 CHALLENGEDAYTONA family-friendly festival weekend of events on December 4th – 6th. The VIP Experiences will provide upgraded and unprecedented access and opportunities for participating CHALLENGEDAYTONA athletes, while also supporting The NASCAR Foundation’s mission to improve the health and wellness of children nationwide. 

Bill Christy, President CHALLENGENORTHAMERICA shares, “We are thrilled to continue our partnership with The NASCAR Foundation to support initiatives that positively affect the lives of children throughout the United States.”

Christy adds, “As athletes, our ability to participate in this sport is rooted in health and wellbeing. It is only natural, that we would see the importance of extending our community beyond our festival of events into the lives of children across the country.”  

Two exclusive CHALLENGEDAYTONA VIP Experiences will be offered in limited quantities during the CHALLENGEDAYTONA family-friendly festival of events weekend. 

Available for a $250 donation to The NASCAR Foundation, the Green Flag Experience features:

  • Expedited on-site registration at VIP tent
  • Access to a VIP Finish Line hospitality tent (limit 2 guests per athlete)
  • Race day food and beverage services
  • Guided VIP tour of Daytona International Speedway at pre-selected times
  • Preferred parking

Available for a $750 donation to The NASCAR Foundation, the Checkered Flag Experience includes all Green Flag benefits, plus:

  • Hot Laps around the high banks of Daytona International Speedway (limit 2 guests per athlete)
  • Contact provided for VIP bike build and tech support
  • VIP practice swim at pre-selected time
  • VIP practice ride at pre-selected time
  • Access to VIP post-race massage

Each experience provides VIP benefits for the athlete and up to two guests. Additional guest passes are available for an additional donation. 

Proceeds from CHALLENGEDAYTONA VIP Experience will benefit The NASCAR Foundation, a leading charitable organization that works to improve the lives of children who need it most in NASCAR communities through the Speediatrics Children’s Fund and the Betty Jane France Humanitarian Award. 

” We are thrilled to be partnering with CHALLENGEDAYTONA again on this high caliber family-friendly event,” stated Nichole Krieger, Executive Director, The NASCAR Foundation. “CHALLENGEDAYTONA’s focus on health and wellness aligns with our mission and we enthusiastically support its efforts in our home headquarters of Daytona Beach.”

More details on these exclusive CHALLENGEDAYTONA VIP experiences are available at Early bird registration is available now until September 1, 2020.


CHALLENGENORTHAMERICA is led by athletes to enhance race experience for athletes and their families. Our mission is to advance the sport with family-friendly, professionally managed and family inspired races for all ages and all race abilities. CHALLENGENORTHAMERICA is extending the legacy of CHALLENGEFAMILY to the North American triathlon market. With the experience of almost 40 full and middle distances in 26 different countries, CHALLENGENORTHAMERICA  has founded a new hallmark event at the iconic Daytona International Speedway®, home of “The Great American Race®”—the DAYTONA 500®, and voted “Best New Race” 2018 by Triathlete Magazine. 

Are you ready to swim, bike, and run at the “World Center of Racing®”? From December 4th– 6th, 2020, Daytona International Speedway will welcome triathletes and triathlon fans from around the world to CHALLENGEDAYTONA. Named “Best New Race” 2018 by Triathlete Magazine, the entire festival of events will take place at the approximately 500-acre motorsports complex, home of “The Great American Race”—the DAYTONA 500.

About The NASCAR Foundation

The National Association for Stock Car Auto Racing Inc. (NASCAR) established The NASCAR Foundation in January 2006 to support initiatives that positively affect the lives of children throughout the United States. The 501(c) (3) non-profit entity partners with medical experts and other charitable organizations to fund children’s health care programs. The NASCAR Foundation has cumulatively donated more than $36 million to reach more than 1.4 million children. For more information on The NASCAR Foundation, please visit: Follow The NASCAR Foundation on Facebook at or on Twitter: @NASCAR_FDN