Challenge Daytona partners with Premium Plus Sports

Daytona Beach, FL (August 18, 2020) – The much anticipated 3rd annual CHALLENGEDAYTONA festival at iconic Daytona International Speedway® is set to take place on December 4th-6th, 2020, and is proud to announce that Premium Plus Sports will serve as the “Official Logistics Provider“ of the family-friendly international multi-sport festival.

CHALLENGEDAYTONA includes Sprint and Middle Distance Triathlons (1.2-mile swim, 56-mile bike and 13.1-mile run), the Junior Challenge kids’ race, Relay categories, Duathlon and Aquabike events, and 5K/10K run/walk events. The top six male and female finishers in each Middle-Distance Triathlon age group will qualify for entry in THECHAMPIONSHIP, to be held in 2021 at the x-bionic sphere in Samorin, Slovakia.

Premium Plus Sports will provide all participants, fans and spectators with comprehensive concierge services at the 2020 event. The group will design, organize, and deliver the following:

  • Travel for flights, accommodations, and transportation/car rentals
  • Specialty accommodations including RV rentals within the Daytona International Speedway facility
  • Various pre/post-race tour and excursions
  • VIP tours (including Hot laps) of Daytona International Speedway
  • Shipment services 
  • Bike services
  • Massage services
  • Discounted ‘bundled’ packages (including race entries)

“We continually seek to enhance athlete and spectator experience so we are excited to partner with Premium Plus Sports to offer concierge services to athletes and guests,” CHALLENGENORTHAMERICA CEO, Bill Christy said.

Premium Plus Sports, President Deepak Patel echoed that sentiment, saying, “Premium Plus Sports is proud to partner with CHALLENGENORTHAMERICA as the ‘for CHALLENGEDAYTONA festival of events weekend.”

Visit book your concierge services for CHALLENGEDAYTONA! Anyone interested in participating in the numerous events offered at including—is invited to visit for more information and to register. 


About CHALLENGENORTHAMERICA                                                                          

CHALLENGENORTHAMERICA is led by athletes to enhance race experience for athletes and their families. Our mission is to advance the sport with family-friendly, professionally managed and family inspired races for all ages and all race abilities. CHALLENGENORTHAMERICA is extending the legacy of CHALLENGEFAMILY to the North American triathlon market. With the experience of almost 40 full and middle distances in 26 different countries, CHALLENGENORTHAMERICA  has founded a new hallmark event at the iconic Daytona International Speedway®, home of “The Great American Race®”—the DAYTONA 500®, and voted “Best New Race” 2018 by Triathlete Magazine. 

Are you ready to swim, bike, and run at the “World Center of Racing®”? From December 4th– 6th, 2020, Daytona International Speedway will welcome triathletes and triathlon fans from around the world to CHALLENGEDAYTONA. Named “Best New Race” 2018 by Triathlete Magazine, the entire festival of events will take place at the approximately 500-acre motorsports complex, home of “The Great American Race”—the DAYTONA 500.

About Daytona International Speedway 

Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of “The Great American Race” – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the “World Center of Racing,” boasts the most diverse schedule of racing on the globe. In addition to at least nine major event weekends, the Speedway grounds are also used extensively for events that include concerts, civic and social gatherings, car shows, photoshoots, production vehicle testing and police motorcycle training. For more information, visit

About Premium Plus Sports

Premium Plus Sports is a niche logistics company that offers its customers a meaningful and fulfilling experience.  We specialize in organizing active lifestyle logistics and events for individuals, groups and teams to pursue their sports interests. We are a one-stop for any sports interest – cycling, triathlons, duathlons, marathons, adventure, yoga, team sports – we can help.